Stand Out In Front of The Creative Crowd
Written by Peter Berberian, AXS Director of Brand Development
“Definition of Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
What exactly does "branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.“ Entrepreneur.com
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An Interview with Lürzer’s Archive’s Editor-In-Chief
Michael Weinzetti is Editor-In-Chief at one of the industry’s most coveted magazines. We had the pleasure of speaking with him about advertising trends and who in the world is “crushing it” right now.
photo by Carioca
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Art Director Inspired: Rob Story
Associate Creative Director, Rob Story sheds some light on what keeps his creative juices flowing, what keeps him fulfilled and how he’s continuing to master his craft.
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Emerging Talent - Sean DuFrene
Sean can be described as a man with a vision. In the words of Photography Consultant, Amanda Sosa Stone, his work can be described as “journalistic with layers of what I call the Sean DuFrene angle of reality skewed”. Growing up in Huntington Beach, CA, DuFrene had plenty of experiences to fuel his imagination, allowing his quirky side to play out in his photography. Sean blends imagination with enthusiasm to create thought-provoking imagery..
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Heather Elder Supports Freelancers
A few months ago, an art producer friend called to ask if I knew of any freelancers looking for work. I did, so I shared their names with him. A few days later, someone else called and asked the same question, but for a different city. The following week, another person. In the span of a week, I was asked three times if I knew of any freelance art producers.
By the third call, I realized there was a real need for a central website for freelance art producers to showcase their work and share their contact information with other producers looking to hire them.
So, I created one. It is called FreelanceArtProducer.com.
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