Stand Out In Front of The Creative Crowd
Written by Peter Berberian, AXS Director of Brand Development
“Definition of Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
What exactly does "branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.“ Entrepreneur.com